Trump, his MAGA followers, and Fox have a story to sell:
Riots! Violence! Chaos!Portland's leaders are responding correctly to the problem of protests about ICE. Portland, too, has a story to sell:
We have this under control.
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Portland Police Chief Bob Day |
Portland got a reputation as a place where left-oriented protests were allowed to turn violent and then persist. The brand has staying power because even a casual visitor to Portland sees conspicuous homeless encampments on the streets giving a disorderly and disheveled look to parts of the city. The Portland-has-gone-to-crap story is easy to tell, and a culprit is easy to identify based on memory of the summer of 2020: leadership that is too liberal and permissive to keep order, reflecting the wishes of a population of post-hippie progressives.
That Portland brand is powerful enough that it is the butt of jokes.
Here is yesterday's Fox News story about Portland, depicting crowds, movement, people on the ground, chaos:
Rebranding Portland is hard because action -- especially violence -- makes memorable video, even if there isn't much of it. ANY of it creates a powerful message, and there are, indeed, small, sometimes-unruly crowds at the ICE facility in Portland. There is some fighting between people there. There are arrests. There are incidents to film. It isn't much, but it is real.
The bigger story is that Portland police have those disturbances under control. Portland police chief Bob Day is telling that story. The police chief is a solid-looking White male with short hair in a dark blue uniform -- a credible spokesperson for law enforcement. He looks like a Republican -- or at least the kind of person chosen for Fox News interviews: no-nonsense Republicans who bash "Democrat" cities and their leftist communist radicals with their anti-Christian, pro-homosexual, anti-American, immigrant-loving agendas. Bob Day is a good choice to tell a credible law and order story.
Here are short YouTube clips. In the first he addresses the issue of whether Portland ignores left-coded violence. It doesn't.
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https://youtube.com/shorts/R8pt-4SwTXU?si=ECeus1qhliC8m9bA |
In this clip he says that the problems are small and isolated and that the TV and social media stories give a false impression:
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https://www.youtube.com/shorts/1HYfXQMWgjI |
This third clip is a response to the question of what message he would like Trump to know. He wants him to know the Portland police is on top of this.
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https://www.youtube.com/shorts/3m3rITRZtW8 |
Changing a brand is long, slow work. But Portland has the right message and a good messenger. It will help enormously if two things are true: that Portland protesters do their protests legally, and that the Portland Police Bureau in fact does the job Chief Day says they are doing.
There will be provocations, and keeping order will be hard. I am not worried about the National Guard being there making trouble. They are Oregon residents, drafted into this job. But I do worry about ICE. They are federal. They may be under instructions from their leadership, either explicit or implicit, to make trouble and seek confrontation. They have the power to create exactly the visuals Trump wants.
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