They aren't just candidates with an uphill battle.
They are content creators with an opportunity.
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| Democratic Candidates for Congress for Oregon's bright-red Second District |
A political party isn't shaped by a central leadership. There is no "official voice" for Democrats. The Democratic National Committee put its heavy thumb on Democrats in the past decade, with disastrous results. They forbade a Democratic primary in the 2024 election, thereby letting Biden sleepwalk into the nomination and eventual disaster.
I get solicitation calls for money from the DNC approximately weekly. I tell the unfortunate callers to quit their jobs, that the DNC gaslit America by cosseting Biden. Then I hang up. The DNC doesn't represent the Democratic Party.
So who does speak for the Democratic Party? Anybody, but especially candidates for office, including the four women in the photograph above.
Political candidates are performers. People with the talent, insight, and luck might meet a certain moment in the culture. They catch on. Other performers get on the bandwagon. No central authority created the Southern California "beach" sound.The Beach Boys and Jan and Dean sang about a certain lifestyle and that genre became popular. The Beatles led what became "the British invasion." Bob Dylan re-invented Woody Guthrie. There was no central authority, no musical DNC. Talented practitioners create brands. Bernie Sanders caught on and reshaped Democrats. Trump caught on and reshaped Republicans.
The Texas U.S. Senate primary pits two brands, and the success of one of them will get noticed and copied.
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| Jasmine Crockett |
Jasmine Crocket is a young, sassy, in-your-face confrontational voice, an AOC-type figure, saying things that pissed-off Democrats think. As a Democratic member of Congress, she creates viral moments in hearings. She doesn't talk about bridge-building.
James Talarico, currently a Texas state representative, embodies earnestness. He is overtly Christian, talks about faith, and cites Biblical virtues. Clips of him shaming Texas Republicans by pointing out moral hypocrisy have made him a celebrity.
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| James Talarico |
Voters will look them over and make choices. The betting site Kalshi gives Talerico a 1% chance of being the Democratic nominee for president. A $10 bet will pay off at $991 dollars. It could happen. Fifty years ago, in response to corruption in the Nixon administration, voters picked among the various Democratic candidates and chose an unknown Jimmy Carter, a former governor who taught Sunday School. For a while Democrats were the party of soft-spoken do-gooders, who turned down their thermostats and cared about human rights in foreign affairs.
Successful candidates define the brand.
Candidates for Congress in Oregon's Second District have nothing to lose by being bold and shedding old ideas and policies. The Democratic brand is unpopular.
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| The District |
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| The partisan skew |
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| A rural county in the district |
There are districts in America where one might think, "If it ain't broke, don't fix it." This isn't one of them.
These candidates are not stuck. They can slough off Democratic brand baggage of unpopular ideas that persist out of inertia. The Democratic brand is currently shaped by people in bright blue urban districts. It doesn't have to be that way.
These candidates could push reset. They could fix what is broke, take the criticism -- because reformers always get it -- and make their case boldly anyway. People might credit their authenticity and courage. Or not. In any case, they can define themselves by trying out policies that connect with this constituency, and on their own authority as a Democrat and a citizen, claim to be a legitimate voice of Democrats in 2026.
Put it out there. Sell it.
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