Donald Trump is holding a winning hand, but he is discarding his best cards.
I have made the point repeatedly that Donald Trump is far more formidable a candidate than my progressive readers understand. He could win.
Trump has a popular, winning message. A great many people believe the country is on the wrong course and that change of some kind is needed. Hillary Clinton represents continuity; Trump represents shaking things up. Democrats had an 8 year turn and there is some natural sentiment to try something new.
In addition, Hillary Clinton says there is a lot of xenophobia, misogyny and racism in the American psyche and Donald Trump is very adept at denying it exists and then appealing to that very xenophobia, misogyny, and racism. A lot of white males are frustrated with the way things are and Trump has helped them locate the source of their problem: bad trade deals and politically correct bending over backwards to help everyone except people like themselves.
And Trump is a master at manipulating the media. Even news outlets that actively and overtly dislike him focus story after story on him. MSNBC is all-Trump-all-the-time. So is the Huffington Post.
So what is the problem? Trump is a flawed messenger. He cannot seem to resist a fight, even a wrong fight.
Trump's message is that he can fix the problems of the world--a powerful message. Hillary's message is that Trump is psychologically unfit to be president--a pretty good message. Whenever Trump is talking about fixing the economy or making the average middle class frustrated person better off, or safer from bad guys, he is winning. Whenever the subject is temperament and mental health Hillary is winning.
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| Trump: "Unstable Hillary Clinton" |
Yesterday, in New Hampshire, Trump himself brought up mental health and fitness for the office--Hillary's home turf and her best subject to put at issue. "She took a short circuit in the brain. She's got problems," he said. He called her "unstable", "unbalanced", "totally unhinged", "incompetent", "melting-down", and "brainwashed." Trump just put up an ad in which Hillary mis-speaks a couple of times asking, "Is Robot Hillary Melting Down?". Watch it here: 30 Second Trump Ad
Trump is raising this issue in tweets, in the Windham, NH speech, and on the air. I consider this suicidal message discipline, but Trump could not resist a fight. Hillary has problems and inadequacies as a candidate, but competence and self control are not them. Indeed, as I observed up close in Portland, Oregon and in multiple occasions in New Hampshire, Hillary presents as the straight laced, over-prepared, A-student valedictorian, the person you would trust to be the designated driver. Hillary may not be fun and certainly is not free-spirited, but she is careful and self disciplined. Trump is attempting to sell an idea that is implausible on its face, and, worse, it continues to put at issue Trump's own vulnerability.
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| Newt: Trump's behavior is "very self destructive" |
Trump's problem of lack of message discipline is no secret. Trump's friends tell him, in public and frantically, to stay on message. Trump's failure to do this is news. Indeed, the headline after a recent Trump speech was not the subject of the speech but the fact that Trump actually rose to an occasion and acted responsibly on his own behalf and stayed on message.
But the fact that Trump does not do it, implies that he simply cannot do it. This isn't just a problem, it is problem-squared, because he cannot help himself. He must fight, even the wrong fight. Fighting the wrong fight (i.e. the war with Iraq) was supposed to the Trump's excellent issue. Trump claims he opposed the war and Hillary voted for it, and Libya. Trump's supposed brand is that he knows when to fight and when not to, yet here he is fighting with Hillary over self discipline after having just fought with the Khan family over the loyalty and Americanism of a self-sacrificing soldier and having ambiguously--was he joking?--over a crying baby.
Trump's campaign may consider this a "swift boat" style attack. Criticize the opponent at a point of strength. The idea could be to assert that both the candidates are crazy, so there is nothing to choose from between the two candidates on the issue of crazy, so the focus can return to winning issues for Trump. But the problem with this is that Trump is so vulnerable on the issue of un-presidential lack of self-discipline that Trump is doomed to compare unfavorably with Hillary if the issue is mental self discipline.
Objectively and apparently in both candidates' speaking style Hillary is controlled (and boring in comparison) and Trump is extemporaneous (and frankly entertaining.) No amount of salesmanship will change that.
Trump is revealing an important vulnerability: he cannot resist a stupid fight. It hurts his brand and helps Hillary in comparison.

















