Biden needs to learn from Vivek Ramaswamy.
Be his opposite.
Ramaswamy is a caricature of Donald Trump.
Trump presents himself as the indispensable hero. He told the GOP convention "I am your voice" and "Only I can fix it." Vivek Ramaswamy is the young, over-eager, highly-caffeinated exaggerated version of Trump. He is even more full of himself than is Trump. On the debate stage he is the overly-confident know-it-all. He is articulate and whip-smart, but the more we see him the less we like him.
Biden isn't Ramaswamy. That's good. Biden should accept that reality. A great many Americans worry he is not fully credible as a CEO and party spokesman, especially one who starts a new four-year term beginning in 16 months. But he has a role where he is fully credible: Chairman of the Board. We have a template for that: Rupert Murdoch at Fox. No one doubted that he was in charge, even at age 92. People did not expect him to be at the office directly managing his media properties. When voters vote for president we are voting for the boss. A few highly-visible actions directed by the boss, e.g. firing Bill O'Reilly and Tucker Carlson or settling the Dominion lawsuit, made clear who the boss was.
Voters have another mental template for understanding Biden's presidency: The veteran head coach. No one thinks the head coach should be on the field blocking and tackling, and a head coach is not diminished by having an excellent quarterback or wide receiver. The coach is respected for managing a successful team of players with great skills and strong personalities. If they get out of control, Biden can fire them. Murdoch did. Coaches do.
My sense is that Biden is keeping the next generation of Democratic leaders at arms length out of fear that their prominence would reflect badly on him. That is a mistake, borne out of his trying to be a CEO and spokesman president. That role worked for Clinton, Obama, and Trump, and well-enough for the two less-articulate Bush presidents. It works poorly for Biden. So change the paradigm.
Gavin Newsom is currently in the news looking self confident and presidential. Biden should draw him closer and enable his visibility, making clear he is part of Biden team. Claim him. Elevate him. Same with Kamala Harris, Pete Buttigieg, Josh Shapiro, Gretchen Whitmer, Cory Booker and a dozen others who are waiting on deck. Biden has people in his administration, including Janet Yellen at Treasury and Antony Blinken at State whom we don't see enough of.
The standard staging of presidential bill signings is the president at a desk, with onlookers. Those serve the purpose of displaying a president as either CEO or as Chairman. Keep those.
Biden needs to change the structure of another form of presidential presentation, where we see the president standing up front, with the Vice President standing one step behind and one to the president's right.
Biden should take Ramaswamy's example as what to avoid. Don't be a know it all. Don't be a stage hog. The role does not play to Biden's strengths. Don't play to Trump's strength by going head to head with him over who is the most dominant star on stage.
Instead manage stars. Be Bill Belichick. Or Greg Popovich. Or Phil Jackson.
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