Easy Sunday: backfire.

Backfire.

What a politician thinks is his message is not necessarily the audience's takeaway from that message.

I return to that theme repeatedly in my posts here. There are so many examples of it. 

Yesterday's post looked at the long rant by Trump where he complained about MAGA media turncoats. Trump's denoted message was that he is a victim of their stupidity. For most people, the real message is that Trump has become a cranky, whining, semi-demented old guy.

The classic instance of message-backfire was the comment by former Attorney General Pam Bondi amid pressure to explain why she was protecting Trump by withholding the Epstein files. She tried to change the subject to "the Dow is 50,000!" Those words are a punchline now. The received message is that the administration is desperately bringing up distractions to hide something dangerously embarrassing. 

Yesterday presented another instance. Amid all the serious problems in the world, Trump's Truth Social feed led off with this.

It denoted triumphant America. Look at this arch! Bigger than the one in France. America is great and I am the president!! 

Trump is making himself another trophy celebrating premature glory. The real takeaway is "Nero fiddles while Rome burns."  

Paul Krugman's Substack article this morning gave another iteration. Viktor Orban's Hungary is having its election today. Trump openly supports Orban, a strange intervention into the politics of another country. Trump dangled money support from the U.S. to Hungary, if only the voters chose Orban, a blatant example of public money being exchanged for political support. 

Krugman said Trump's support backfires on Orban. Of course it does. Trump is widely reviled in Europe. Trump is known for crony corruption and personal wealth-seeking, using the influence of his office. The big issue for Orban's opponent, Peter Magyar, is Orban's corrupt cronyism. Trump's endorsement doesn't help Orban. It proves Magyar's point.

I am alert to the problem of campaigns backfiring because, 46 years ago I was a primary beneficiary of the self-destruction of the campaign by my Republican opponent. I won as a Democrat amid the 1980 Reagan landslide. How was that possible? My opponent's own campaign sabotaged itself, thank goodness. I will tell the story in a future blog post.

Oh. One more thing:  The real message of Melania Trump's sudden, impromptu declaration that she is not a criminal is that she is in panic mode because some new hidden revelation is about to get exposed, perhaps by that angry former-model friend stuck in Brazil who knows too much and says she is going to tell all, and that Melania isn't waiting for her husband to protect himself or continue the coverup. He is on his own, and she isn't going down.

Total backfire

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